I Built a Wild AI App That Generates Millions of Chatbots for Any Business in Seconds
Imagine creating millions of personalized AI chatbots for any business, instantly. That’s what I built — an AI-powered SaaS that takes mass customization to a whole new level. Here’s the story behind how it came to life.

Hey everyone 👋 Rudy here — I wanted to share one of the most exciting projects I’ve built recently:
BulkChat.ai, a full-scale AI outreach platform developed for Sacledo, a powerhouse in the GoHighLevel (GHL) space.
When Sacledo approached me, their goal was simple yet bold:
“We want to give our users the power to pitch thousands of businesses — automatically — but still keep it personal.”
That challenge turned into one of the most dynamic, technically rewarding builds I’ve ever worked on.
💡 The Vision: Personalization at Scale
Most bulk outreach tools either send generic spam or require endless manual effort. BulkChat.ai bridges that gap perfectly.
It’s built to pitch thousands of businesses at once, while using AI-driven conversations to make every chat feel like a personalized one-on-one interaction.
Each pitch is powered by ChatGPT (and other OpenAI models), dynamically enriched with live data from each prospect’s business website. The result? Scalable outreach that still feels authentic.


🧭 The User Journey
When a user logs in, the experience is sleek, smart, and intuitive — but underneath the surface is a powerhouse of automation and intelligence.
Here’s a breakdown of the core flow:
1️⃣ Advanced Prospect Importer
This was a critical feature for the platform — and we went all out.
- Automatically detects and maps fields from your CSV or file
- Shows real-time examples of required and optional fields
- Validates data instantly, pointing out any missing or incorrect entries
- Provides clear feedback on what failed and why
- Imports prospects in bulk, cleanly and safely
It’s one of the most advanced and user-friendly importers I’ve ever built — completely eliminates the guesswork of setting up campaigns.




2️⃣ Smart Prospect Management
Once imported, users can do everything from filtering to full-scale automations — all in one table view.
You can:
- Apply advanced filters (industry, location, status, tags, etc.)
- Perform bulk operations like:
- Changing lists
- Switching chat templates
- Re-scraping business websites
- Bulk exporting data with precise filters
- View and update deal stages (Contacted, Interested, Closed, Lost)
- Set deal values and view contextual data
- Trigger AI website scraping to automatically enhance ChatGPT’s understanding of each business
Every detail has been thought through — even the error feedback and bulk progress tracking are built for real-world scale.

3️⃣ Dynamic AI Chat Templates
At the heart of BulkChat.ai are smart, variable-driven templates.
Users can either:
- Load a pre-built industry template (eCommerce, real estate, healthcare, home services, restaurants, fitness, wellness, professional services, etc.)
- Or create one from scratch.
Each template dynamically adjusts using variables tied to each prospect’s data. So when a chat is opened, the system knows who it’s for, what business it’s from, and automatically customizes every word.
These chats are fully two-way, allowing prospects to reply — and the AI responds contextually, as if it knows the company inside out.


4️⃣ Advanced Webhook & CRM Integration
This is one of my favorite parts of the system.
We built a powerful webhook system that lets users connect BulkChat.ai with any CRM — including GoHighLevel — and pass data automatically.
Each webhook:
- Comes with a secure, unique endpoint tied to the user
- Allows leads to flow into the system automatically from automations or funnels
- Supports mapping to specific lists, chat templates, or pipelines
- Provides real-time logs and performance metrics
- Shows exactly how many leads were received, processed, or failed
You can even send test requests directly from the dashboard to confirm everything’s set up correctly — a small touch that makes a huge difference.



🌍 Domains, Branding, and SSL — Done Right
BulkChat.ai gives users full control over their branding.
🔹 Custom User Domains
Users can connect their own domains — automatically handled by Caddy, which provisions SSL certificates on the fly.
No manual setup. No expired certificates.
When a user sends a chat link, it looks completely branded under their own URL.



🔹 Admin Preview Domains
Sacledo also wanted a global admin-level domain system.
So we built a system preview domain manager, where admins can:
- Add multiple system domains
- Assign different preview domains for different campaigns or users
- Track SSL status, expiration, and validation automatically
- Switch between the root or system domains effortlessly
It’s an enterprise-grade feature wrapped in a simple interface — designed for scalability, branding flexibility, and reliability.

💰 Billing, AI Configs & User Controls
Of course, we integrated Stripe via the Stripe Customer Portal, making subscription and plan management seamless.
Admins can define:
- Which plans allow custom domains
- Whether a user must add their own OpenAI API key or use the system’s shared key
- Access levels for different chat templates and features
We also built in:
- SMTP configuration (for transactional emails)
- OpenAI model selection (so users can choose GPT-3.5, GPT-4, etc.)
- Webhook logs and error reporting
- Style and theme settings for light customization
- Geo IP tracking for login and usage data






📈 Analytics, Insights & Control
BulkChat.ai is all about giving both admins and users clarity and control.
- Users can track how many prospects have viewed their pitch, replied, or converted.
- Admins can see global stats — user counts, domains, pipeline progress, and more.
- Built-in notification center highlights activity like chat opens, domain SSL events, and webhook triggers.
- Scraping operations log shows completed and failed enrichments, so nothing goes unnoticed.




🧠 Why I Built It This Way
Every design choice in BulkChat.ai had a purpose.
I wanted to make a system that was powerful enough for developers and agency owners — but simple enough that anyone could start pitching with AI in minutes.
- Variables and scraping ensure each conversation feels tailored.
- Webhooks and CRM sync make it fully automated.
- Domains and SSL make it trustworthy and professional.
- Advanced imports and filters make it scalable and efficient.
It’s the kind of tool I’d want to use myself — clean, smart, and built for results.
✨ The Outcome
By the end of the project, Sacledo had a production-ready SaaS platform that:
✅ Pitches thousands of businesses automatically
✅ Makes every pitch personal with ChatGPT
✅ Offers enterprise-level CRM and webhook integrations
✅ Supports full branding with custom and system domains
✅ Provides admin-level insight and control
✅ Is fast, secure, and ready to scale

💬 Final Thoughts
Working with Sacledo was an incredible journey. His deep understanding of GoHighLevel and marketing automation pushed us to build something truly next-generation.
For me, BulkChat.ai is more than just a project — it’s proof that the right combination of AI, automation, and smart architecture can completely transform how businesses communicate.
If you’ve ever dreamed of building your own custom AI platform or SaaS product, I’d love to bring your idea to life.